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The department has more than 300 reviewers and is based out of a pair of offices in Sunnyvale, California - not Apple's famous Apple Park campus or its older headquarters, Infinite Loop, people familiar with the offices said. Everyone starts out reviewing iPhone apps, and as reviewers become more senior, they are trained to evaluate apps with in-app purchases, subscriptions, Apple Watch and Apple TV. They're paid hourly, have employee badges and get Apple benefits such as health care. Unlike content moderators at Silicon Valley companies such as Facebook or YouTube that rely on tens of thousands of contractors, Apple's app reviewers work for Apple, people familiar with the process said.
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While Apple does use automated filters, people familiar with the department say it's always relied on manual labor. The department has added significant headcount in recent years, they added.Īny app or update that runs on an iPhone needs a stamp of approval from a human being in order to be distributed on Apple's App Store. Apple recently opened new App Review offices in Cork, Ireland, and Shanghai, China, according to a person familiar with the matter. Inside the app review team, Apple employees manually screen every single iPhone app before they become available to download on Apple's platforms, the people said.
ERB is also the body that makes the final call on whether an app can stay on the store or is banned.įor example, last year, the ERB and Schiller made the decision to ban the Infowars app from the App Store for violating content policies after publishing threats to a reporter, a person familiar with the matter said.
The "executive review board," or ERB, sets policy for Apple's Worldwide Developer Relations department, which is often called App Review.
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People familiar with the matter told CNBC that an executive board led by Apple marketing Senior Vice President Phil Schiller meets every week to discuss controversial apps or other iPhone software programs that may infringe Apple's App Store guidelines. And Apple's own developers for years have chafed under App Review's sometimes arbitrary rejections and boilerplate feedback. Spotify, the streaming music service that competes with Apple Music, has filed a competition complaint with the EU. In the United States, presidential candidate Elizabeth Warren says that Apple competes with the apps on its own platform. Just navigate to Settings > General > Software Update and then tap “Download and Install” at the bottom of that page.In addition, Apple's platform is drawing new scrutiny as politicians and regulators take a more skeptical look at the power of big tech companies.
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How to download and install iOS 16 public betaĪs you all know by now, installing the latest iOS or iPadOS beta on an iPhone, iPad, or iPod touch could not be easier.
If your device is on there, you’re good to go:
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If you’re wondering whether or not your device is compatible with iOS 16 or iPadOS 16, we put together the full list below that contains every compatible device. In order to participate in public betas, you will need to sign up for the Apple Beta Software Program on Apple’s website.
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